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Historic Bethlehem Museums & Sites welcomes new leadership

January 13th, 2023

Historic Bethlehem Museums & Sites (HBMS) is pleased to introduce two new members to its leadership team in the new year: Cari Maslow (left), Vice President & Managing Director and Craig Larimer, Director of Marketing.
Historic Bethlehem Museums & Sites (HBMS) is pleased to introduce two new members to its leadership team in the new year: Cari Maslow (left), Vice President & Managing Director and Craig Larimer, Director of Marketing.

BETHLEHEM, PA, JANUARY 13, 2023 — Historic Bethlehem Museums & Sites (HBMS) is pleased to introduce two new members to its leadership team in the new year: Cari Maslow, Vice President & Managing Director and Craig Larimer, Director of Marketing.

“I am so happy to welcome our two new team members to the Historic Bethlehem Museums & Sites family,” says LoriAnn Wukitsch, HBMS President and CEO. “Their passion and dedication will add immeasurably to the already vibrant culture here, and I am excited to see all that we will accomplish together. Let’s make history!”

Maslow brings a wealth of knowledge and experience leading arts, museum curation, and education. She has worked at several prominent institutions, including the Carnegie Museums of Pittsburgh, where she served as Associate Vice President of Engagement from 2016 to 2020. 

Most recently, Maslow served as Chief Operating Officer at Daniller + Company, an Austin, Texas-based consulting firm with 50+ nonprofit clients providing services to museums, performing arts, and other nonprofits.

“I am thrilled to be a part of the team at Historic Bethlehem Museums  & Sites, where history comes alive and every day is an opportunity to learn, grow and build community.” Maslow notes.

Larimer, a lifelong Bethlehem resident, offers extensive experience in communication, community relations, programming, art direction, and branding — plus a passion for HBMS’ rich history and stories. 

In his nearly 30-year career at The Morning Call, he has reported, documented, and shaped stories on Lehigh Valley news, entertainment, sports, and business. As Director of Visuals at the newspaper, Larimer was responsible for the development of Page One daily and the artistic direction of all layouts, displays, photo illustrations, and graphics.

“I’m delighted to work with and for the people and places I love the most!” Larimer explains. “I can’t wait to tell and share the stories about Historic Bethlehem’s heritage and promising future.”

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Historic Bethlehem Museums & Sites (HBMS) is a not-for-profit institution that brings to life three centuries of American history. HBMS tells the story of a town of great influence. It is home to some of our nation’s early settlers, the first pumped municipal water system in the American colonies, and one of the world’s greatest industrial companies. Bethlehem is located in eastern Pennsylvania, an hour’s drive north from Philadelphia and 2 hours west of New York City. Historic Bethlehem Museums & Sites is an Affiliate of the Smithsonian Institution and part of a National Historic Landmark District — a designated site on the US World Heritage Tentative List. HBMS is proud to be a part of the effort to bring World Heritage Site status to Historic Moravian Bethlehem.

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